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Who we are

Hustler Turf is a company thriving on American know-how and innovation. Developing new products and improving existing ones is a source of pride for the Midwest craftsmen and women at our company. And it’s that pride, plus hard work and ingenuity, that all comes together as we strive to create the most innovative and best-in-class outdoor power equipment solutions in the industry.

Our Story

Our Rich Heritage

Inventor John Regier recognized the simple need for a riding mower that could maneuver irregular landscapes, so he set to work creating a mower from farm machinery and mower parts. The mower could hug a flagpole or reverse directions at a fence with a turning radius of zero. With this, the world’s first zero-turn mower was born.

The original
zero-turn mower


Excel Industries

Mr. Regier couldn’t maintain the production demand, so he brought his design to ExcelIndustries. Excel wanted to expand its product line and when they saw the mower inaction, the knew the product would revolutionize the mower industry. Under the direction of company president Roy Mullet, Excel began production at its plant in Hesston, Kansas and introduced the Hustler in 1964.


Since then, Hustler has become one of the leading brands of outdoor power equipment.Across the globe, the Hustler brand signifies Innovation, quality, strength, performance, and superior customer care.

Our products are designed by a team of innovative Excel engineers, always living upto the highest Hustler standards. With every Hustler product, our mission remains thesame - to provide the most dependable products that complete more work in less time,while maintaining unmatched customer loyalty and the best warranties in the business.

Our Core Values

Care about people
Deliver solutions for customer’s needs
Be passionate about beating the competition
Do the right thing
Be humble
Be open with employees
Have fun!

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